Privacy Policy

Last updated: 30/12/2025

1. Introduction
Appledene Advisory Limited (“we”, “us”, “our”) is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, store and protect personal data when you visit our website or contact us.
We comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

2. Data Controller
The data controller is:
Appledene Advisory Limited
Company number: 16935258
Registered office: 27 Old Gloucester Street, London, United Kingdom, WC1N 3AX
Email: info@appledene-advisory.co.uk

3. Personal Data We Collect
We only collect personal data that you voluntarily provide to us.
a) Contact and Enquiry Data
When you contact us via our website contact form or by email, we may collect:
Name
Email address
Message content
b) Website Usage Data
We use analytics tools (including Google Analytics) to collect anonymised information about how visitors use our website, such as:
Pages visited
Time spent on pages
Device and browser type
This data does not directly identify you.

4. How We Use Your Data
We use personal data for the following purposes:
To respond to enquiries and communications
To operate and improve our website
To monitor website performance and usage trends
We do not use personal data for marketing purposes and do not send marketing emails.

5. Lawful Basis for Processing
Under UK GDPR, we rely on the following lawful bases:
Legitimate interests – responding to enquiries and operating a professional advisory website
Consent – where required for cookies and analytics (once a cookie banner is implemented)

6. Cookies and Analytics
Our website uses cookies to improve functionality and analyse traffic.
We use Google Analytics and may use additional analytics tools
A cookie banner will be implemented to allow users to manage cookie preferences
Non-essential cookies will not be placed without consent
You can control cookies through your browser settings at any time.

7. Data Storage and Security
Personal data is stored in the United Kingdom
We use appropriate technical and organisational measures to protect personal data from unauthorised access, loss, or misuse

8. Third-Party Processors
We use trusted third-party service providers to operate our business, including:
Microsoft 365 (email and document management)
WordPress hosting (website platform)
These providers process data only on our instructions and are subject to appropriate data protection obligations.

9. Data Retention
We retain personal data only for as long as necessary to respond to enquiries and for legitimate business purposes. Data is reviewed periodically and deleted when no longer required.

10. International Transfers
We do not knowingly transfer personal data outside the UK.

11. Children’s Data
Our website is not intended for children, and we do not knowingly collect personal data from anyone under the age of 16.

12. Your Data Protection Rights
You have the right to:
Access the personal data we hold about you
Request correction of inaccurate data
Request deletion of your data
Object to or restrict processing
Lodge a complaint with the Information Commissioner’s Office (ICO)
To exercise your rights, please contact us at:
info@appledene-advisory.co.uk

13. Changes to This Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date.